LG Rebrand Concept

LG Corporation, formerly Lucky-Goldstar from 1983 to 1995, is a South Korean multinational conglomerate corporation and one of the biggest electronics brands. LG has been consistent in establishing a credible reputation for reliability, quality, and innovation. 

This concept project aims at reimagining LG's current identity that has undergone little to no variations for decades. Having such an iconic mark for a long time that rightly represents the key pillar of the brand – which is humanity, the new youthful redesign focuses more on an evolutionary approach in ways to update and modernize it in today's world.